BUSINESS OVERVIEW:
First established in Japan in 1992, BOSS Coffee is well known for their Ready To Drink (RTD) range.
BUSINESS PROBLEM:
Working closely with an agency that produces their content, the brand and agency aim to increase brand awareness, engagement and thus conversion of sales.
IMPLEMENTED SOLUTIONS:
In line with the current branding, social and colour palette guidelines at the time, a series of 3 posts were created: 1 still and 2 motion graphics. With a colour palette as distinct as their brand message, these social media tiles have incorporated a mix of still and animated imagery to effectively communicate a sense of reliability with an undertone of fun.
*This is a case study. Designs created in After Effects and Photoshop
