BUSINESS OVERVIEW:
An up and coming financial product aims to reimagine the future of finance, empowering consumers with a streamlined financial management experience. Creative assets comprising of Instagram still and motion posts as well as a website home page were designed to build up excitement, retain engagement and increase attention leading up to the brand's launch.
IMPLEMENTED SOLUTIONS:
With video/motion content dominating most social media platforms, a motion graphic was part of the social media assets designed to drive engagement and build interest.
Competitor research was done to see how current and successful financial products communicated their brand ethos. An uplifting and value-driven tone of voice was incorporated throughout the copy of the home page designs.
*This is a case study. Brand assets, copy and designs were created in Figma and After Effects
