BUSINESS OVERVIEW:
Launched in 2008, TripView is a public transport timetabling app for Sydney and Melbourne. Designed for both Android and IOS, it's known for its accuracy as it operates from the data provided by Transport NSW. Over the years, the UX of the app has improved to be more user friendly.
User problem:
App users have expressed displeasure over the overall experience when navigating through the app, with the main concern being the absence of a multi-model trip as well as slightly confusing layout for both short and long term users - in particular, the service information/updates area is under the tools section.
Business problem:
As a result of this, users have left or deprioritised TripView for other apps such as Google Maps and Opal travel. Interestingly, majority of people use the paid version which allows you to save trips and enjoy an ad free experience. These pieces of feedback and observations were gathered from a sample selection of population via online forums as well as conducting a survey to people I knew.
Proposed solution:
I have chosen to improve the current product (for IOS) to be more accessible and accommodating. From research and my own daily usage of commonly used apps such as the Apple general settings menu,
The general layout remains as close as possible to the original as the main goal for Tripview is to provide information in a seamless manner as opposed to retaining a user's attention. However, there are several areas where UI and UX changes have been implemented such as the service information/updates which has been given its own section in the bottom toolbar and the About area has been transferred into the Settings menu.
By moving the Service Information into the middle of the bottom toolbar/menu, this reduces the number of actions a user has to take to reach their goal. Usually, the user has to either click into the saved trips or the tools section.
Interactive prototype:
https://www.figma.com/file/wT2mGSgriAi9lQWdv0uiaJ/Tripview-Redesign-Mockup?node-id=0%3A1
*This is a case study. Design created in Illustrator and Figma.